we can help your team deliver
Marketing Strategies for Member Engagement
From events to membership campaigns, the right roadmap makes all the difference. From navigation plans to taking the wheel as needed, we give you the keys to success.
Annual Meetings, Conferences, & Events
Whether virtual or face-to-face, events are about connections and moments. Our event professionals successfully scale everything from life science to produce events – with no detail too small.
Membership Growth, Engagement, & Retention Strategies
The strength of associations is reflected in their membership pipeline. We help align your value to the goals of your prospective members, for recruitment, retention, and long-term engagement.
Digital Marketing & Media Buying
Lead generation? Check. Alignment to core values? Check. Industry-enhancing eBook? You guessed it. Call it King or Queen, we just consider content marketing as the building block for all your brand-building initiatives.
Partner with us to:
- Have strategic marketing support for membership, education, annual meeting, special events, publications, business development, products, and services directed to members, customers, markets, and industries.
- Analyze data pertaining to the performance and impact of marketing campaigns and tactics and use that information to inform decision-making and shape future marketing plans.
- Develop, monitor, and report on benchmarks, timelines, metrics, and key performance indicators (KPIs) related to marketing activities to report on return on investment (ROI).
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Yasheaka is a highly dynamic, professional, proactive, and creative leader whose skills and vision allow teamwork to excel. She is a results-oriented executive with immense talent and realistic problem-solving capabilities. Working with her has been both enlightening and inspiring.
The thing that strikes me the most about Yasheaka is her organizational skills. I thought I was somewhat organized until I saw how she operates and now I have organization envy! It becomes obvious very quickly that Yasheaka keeps the trains running on time and is seen by colleagues as dependable and indispensable.
Yasheaka’s skill with marketing strategy is nurtured by her ability to understand the customer lifecycle and the profitability levers that drive customer satisfaction. She manages B2B and B2C projects, applying a background in social and email marketing that is necessary for today’s communication strategies.
Yasheaka served a vital role in the digital transformation of an integrated, data-driven content-based marketing strategy by providing recommendations to amplify market share of voice, return on investment, and lead generation.
She was instrumental in helping to oversee the strategic marketing plan, budget allocation, return on investment and impact analysis, and operational execution of a comprehensive digital marketing program to drive revenue for DIA’s $30M product portfolio.