Educational Content for Marketing Professionals

In addition to strategic consulting, Yasheaka Oakley Owens has a passion for coaching and mentoring emerging professionals which is embodied by the “SheakaSpeaks” series of curated educational content for entry-level marketers and her award-winning mentorship program.

As part of her continuous commitment to educating emerging professionals, Yasheaka has made a personal commitment to deliver digital products for emerging professionals that will provide them with the tools they need to deepen their understanding of marketing and develop marketing plans that drive revenue via event registrations and membership conversions!

64 Target Audience List Segment Ideas

[Free List] 64 Target Audience Segment Ideas for Marketers

This is a collection of ideas sourced from my network of marketers. It is not meant to ostracize or offend, but to stimulate creative thinking and spark ideas for personalized marketing strategies and messaging that resonates with your audience.

Your marketing strategies will take many shapes depending on the audience you serve. It’s up to you to identify what data makes the most sense for your initiatives and start collecting the data points to drive results.

[Free Guide] How To Host Hybrid Events And Manage Like A Pro

Hybrid events are the imagination of all event organizers. But only some of them are experts at hosting them— most professionals are still trying to fathom and master the art of hosting in these newfound virtual event platforms. And you might be one of them. Fortunately for you, today’s technology makes it much easier to create a hybrid event that’s as impressive and engaging online as it is in the physical event space.

This guide will walk you through the what, the why, and the how of hybrid events. And by the time you reach the end of it, you’ll feel ready and empowered to host your very own hybrid conference or event.

[Free Guide] 3 Strategies That’ll Elevate Your Event Marketing Before It Starts

There’s a lot more to event organizing than what meets the eye. How can you make sure everything is picture-perfect? How to keep a track of all the data? How to use technology the right way? While there’s a lot involved in this, you don’t need to be overwhelmed!

In this free download, I draw on the knowledge I have gained from creating event marketing timelines for global non-profit organizations and delivered end-to-end advice for readers wanting to carry out their events flawlessly. This event marketing guide will explain what event management is, why it is important, and how to refine that perfect strategy based on the customer to save more time!

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