The Future of Marketing for Professional Associations and Nonprofits

YO & Associates, LLC is committed to seeing professional associations, nonprofit organizations, and communities thrive.

This summer, Yasheaka Oakley Owens, MA is conducting informational interviews to better understand how nonprofit professionals are transforming their marketing strategies for membership engagement and annual meetings due to the pandemic.

We’re seeking volunteers who are willing to share their perspectives and predictions on the future of marketing for professional associations and nonprofits. This qualitative and quantitative data collection will be featured (with permission) in a report slated for winter 2022 and will be free for download via SheakaSpeaks.com.

If you’re interested in being featured as part of this research project, please complete the form below to schedule your informational interview with Yasheaka Oakley Owens now.

the future of marketing

Inviting Nonprofit Professionals

Seniority Level: Director level or above

Job Function: Marketing, Meeting & Event Operations, or Membership

Organization Type: All are welcome, with an emphasis on individuals working for Professional Associations or Charitable Nonprofit Organizations

Commitment: 30-minute qualitative phone discussion, 5-minute blinded quantitative survey

About the Interviewer

Yasheaka Oakley Owens, MA is the CEO of YO & Associates, LLC, a digital marketing consultancy that delivers marketing strategies that drive membership growth, engagement, and retention for professional associations, nonprofits, and communities. With more than 10 years of industry expertise, Yasheaka specializes in providing organizations with the strategic, operational, and analytical support they need to change customer behavior and drive revenue at their 501(c)(3) and 501(c)(6) organizations. Connect with Yasheaka on LinkedIn.

Contribute to the report


Survey Disclaimer

YO & Associates, LLC regards the confidentiality of survey data to be of utmost importance. We want to assure you that your responses to anonymous surveys are completely anonymous. Responses to anonymous surveys cannot be traced back to the respondent. No personally identifiable information is captured unless you voluntarily offer personal or contact information in any of the comment fields. Additionally, your responses are combined with those of many others and summarized in a report to further protect your anonymity. We use Qualtrics to administer surveys.

If/when permission is granted for direct attribution, you will be asked to provide your preferred name, job title, and affiliation. This survey and any resulting content is the intellectual property of YO & Associates, LLC and its related brands (SheakaSpeaks™). By participating in this survey, participants acknowledge that they were informed that the results and blinded responses from this survey will be published in future content designed and delivered by YO & Associates, LLC including, but not limited to articles, presentations, online content, and digital products. If you have questions or would like more information about this research project, please email report@yoassoc.com.